A Bit About Me
In 2014, I left Portugal for the UK, seeking adventure and new opportunities. What started as a professional journey quickly became a personal one—I’m now a proud father of three, and after six vibrant years in London, my family and I have settled in Basingstoke for a quieter, more connected life.
Professionally, I bring over 15 years of experience in the FMCG industry, specializing in graphic design, packaging development, and photography. I’m passionate about creating innovative, sustainable solutions that balance aesthetics, functionality, and impact.
Whether it’s leading creative teams, driving rebranding initiatives, or crafting compelling visuals, I thrive on turning ideas into reality. Let’s connect and create something extraordinary together!
Work Experience
January 2025
August 2014 - October 2024
January 2012 - June 2014
I specialize in delivering innovative, visually impactful design solutions across various media, aligning creative direction with brand identity and market positioning. As a design consultant, I provide tailored strategies to enhance brand performance and visual communication. I’ve developed comprehensive branding and strategic plans for new businesses, creating unique identities that drive market differentiation and customer engagement. My expertise includes crafting cohesive corporate visual identities, from logos to stationery and brand collateral, ensuring consistency and professionalism. I design and execute strategic marketing initiatives, blending creative concepts with data-driven insights to boost brand awareness, engagement, and market share. Leading creative teams and freelancers, I ensure projects align with goals, brand standards, and deadlines while fostering innovation. I’ve also formulated brand awareness strategies and managed European market advertising campaigns, adapting creative approaches to regional preferences and regulations for maximum impact.
As a creative professional, I’ve directed teams and freelancers to deliver high-quality projects, specializing in packaging design with a focus on innovation, sustainability, and manufacturability. I’ve led marketing and brand development initiatives, including rebranding and strategic campaigns, to boost engagement and loyalty. My expertise spans print and digital design, creating impactful catalogues, banners, and posters, while managing production processes to ensure superior results. I founded an in-house photography studio to enhance brand presentation and reduce costs, and designed engaging showrooms, exhibitions, and custom furniture for retail spaces. By introducing process improvements, I streamlined production, improved print quality, and reduced waste. Additionally, I brought 3D modelling and prototyping capabilities to enhance innovation and market reach, ensuring all print-ready files met high standards for colour accuracy and production feasibility.
I’ve managed product development processes with Far East manufacturing partners, ensuring quality control, cost efficiency, and timely delivery of new product lines. Leading and mentoring high-performing design teams, I’ve fostered creativity, collaboration, and professional growth to achieve outstanding outcomes. As Head of Communications Design, I directed comprehensive strategies to ensure consistency and effectiveness across branding, marketing materials, and digital platforms. I’ve spearheaded the creative direction for new product launches, balancing innovation, functionality, and brand alignment from concept to market-ready solutions. Providing visionary leadership in product design, I’ve driven user-centric, aesthetically and technically sound solutions aligned with business goals. Additionally, I’ve designed compelling exhibit and trade show displays to create immersive brand experiences and crafted engaging editorial layouts for magazines, newspapers, and print media, optimizing readability and brand consistency.
Let's Get
Social
